Posts Tagged ‘New marketing approach’
It is undeniable that today there is a new market, new circumstances affecting consumers and our relationship with him. From these changes have developed new marketing trends and ideas that have resulted in multiple perspectives on how to do marketing in a new era.
We begin our trip to the always exciting world of marketing and business with this post where so introductory review some of the new marketing prospects today are commenting on the media.
Let’s start with the marketing side, which aims to change traditional marketing processes to introduce more creative processes and developments. This approach to marketing aims, beyond making things better, do them differently, using creative and innovative ideas that will give us equally creative and innovative results.
Continue with the emotional marketing, which focuses, as you mention it, the emotions, seeking to attract customers from a form of marketing designed to cause an effect on the emotions of our prospects. You could say that while other approaches to seeking marketing positioning in the mind, seeking emotional marketing positioning in the heart.
We also have the viral marketing, which seeks to move that computer virus, through a network. In the case of viral marketing network is a social networking brand which will move from mouth to mouth throughout the network (ideally) making thus increasing brand awareness in our target market segment.
Then there is guerrilla marketing, which is a style of marketing where you want to achieve compliance objectives through unconventional methods, where to invest more than money, energy, passion and creativity.
We now turn to relationship marketing, which, as its name suggests, seeks closer relations with customers. This style of marketing mix aspects of public relations and marketing, and is characterized by individual, based on each client is unique and that’s how it must feel, and to use a more direct communication style.
Closely related to the previous marketing have one by one, this seeks to create individual relationships with each of the major customers for the company, delivering value (services / products) to suit each of them.
On the other hand we have integrated marketing, which is based on thinking, creating, producing and implementing marketing strategies and multi-disciplinary manner, taking into account new technologies. For integrated marketing, every market, every business, every product, have a particular situation should be studied in the same way depending on the needs and objectives of each situation.
In conclusion we reached the neuromarketing, a new marketing approach that includes technical and thoughts from different disciplines as neuroscience, systems thinking, neurolinguistic programming, multiple intelligences, mental models, language and oncology management and marketing in general. Seeks to understand the human being from her brain processes and their models and mental representations of the outside world, from this, better meet on an ongoing and sustainable, the exchange ratio values of our prospects and customers.