Dmort Business Solution

It is a fact that our clients should become the central point for all actions we do in our business and do not understand this reality will be confined to despair and misery

However, one might ask who are our customers really wanted? Is it like a client I once bought a single one that I buy regularly? To answer these questions and more is that marketers must target our customer base so as to identify the most profitable and loyal customers.

Everyone can segment your customers so you can see most appropriate, taking into account the characteristics of your business and the indicators that will give better information about their customers, such as: age, repeat purchase, customers derived from a client (recommended), etc.

In general terms our customers can be classified into 5 or 6 groups (you’ll see it can be 5 or 6), let’s see…

Within the range of clients that are not yet in every sense of the word, but are potential customers or prospects, the classification can be divided into 2:

Suspect: referred to the whole universe of people who could go, ie all the available market, whether they are prospective customers or not.

Prospects: all persons within the group of suspect meet our customer profile and who are potential buyers.

Now, within the group of customers, we can classify them as follows:

Buyers: who are the customers that bought us some time, may have been once or twice, but are not regular buyers of our business.

Clients: these are repeat customers purchase with us, whenever they need, come back and buy us.

Defenders and Sellers: These can be classed together or separately (for this reason may have 5 or 6 groups). Defenders are in addition to buying customers, defend our brand and products to the competition. Sellers are very similar to the defenders but also promote our brand and products in an active, are so convinced that our products are the best, that promote to everyone you know, becoming in some way, sellers of our company.

Knowing what percentage of customers, our entire customer base, within each group, helps us make better decisions, both customer service and marketing, not only in making deals, but also in behavioral research purchase, needs and desires of the customer segment to which our business is conducted.

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