Archive for the ‘Marketing’ Category
Feature of the ideal leader and leadership, among others:
- General knowledge is broad, the higher one’s position in the hierarchy of the organization’s leadership, he was increasingly required to be able to think and act as generalists.
- Growing and Developing Ability
- Attitude Inkuisitif or curiosity, is an attitude that reflects two things: first, do not feel satisfied with the level of knowledge, secondly, the willingness and desire to explore and find new things.
- Analytical ability, one’s leadership effectiveness is no longer on its ability to carry out operational activities of a technical nature, but rather on his ability to think. Ways and thinking skills necessary dalah the integralistic, strategic and problem-solving oriented.
- Memory Strong, the leader must have the intellectual ability that is above the average ability of people he leads, one form of intellectual ability is a powerful memory.
It is undeniable that today there is a new market, new circumstances affecting consumers and our relationship with him. From these changes have developed new marketing trends and ideas that have resulted in multiple perspectives on how to do marketing in a new era.
We begin our trip to the always exciting world of marketing and business with this post where so introductory review some of the new marketing prospects today are commenting on the media.
Let’s start with the marketing side, which aims to change traditional marketing processes to introduce more creative processes and developments. This approach to marketing aims, beyond making things better, do them differently, using creative and innovative ideas that will give us equally creative and innovative results.
Continue with the emotional marketing, which focuses, as you mention it, the emotions, seeking to attract customers from a form of marketing designed to cause an effect on the emotions of our prospects. You could say that while other approaches to seeking marketing positioning in the mind, seeking emotional marketing positioning in the heart.
We also have the viral marketing, which seeks to move that computer virus, through a network. In the case of viral marketing network is a social networking brand which will move from mouth to mouth throughout the network (ideally) making thus increasing brand awareness in our target market segment.
Then there is guerrilla marketing, which is a style of marketing where you want to achieve compliance objectives through unconventional methods, where to invest more than money, energy, passion and creativity.
We now turn to relationship marketing, which, as its name suggests, seeks closer relations with customers. This style of marketing mix aspects of public relations and marketing, and is characterized by individual, based on each client is unique and that’s how it must feel, and to use a more direct communication style.
Closely related to the previous marketing have one by one, this seeks to create individual relationships with each of the major customers for the company, delivering value (services / products) to suit each of them.
On the other hand we have integrated marketing, which is based on thinking, creating, producing and implementing marketing strategies and multi-disciplinary manner, taking into account new technologies. For integrated marketing, every market, every business, every product, have a particular situation should be studied in the same way depending on the needs and objectives of each situation.
In conclusion we reached the neuromarketing, a new marketing approach that includes technical and thoughts from different disciplines as neuroscience, systems thinking, neurolinguistic programming, multiple intelligences, mental models, language and oncology management and marketing in general. Seeks to understand the human being from her brain processes and their models and mental representations of the outside world, from this, better meet on an ongoing and sustainable, the exchange ratio values of our prospects and customers.
However, one might ask who are our customers really wanted? Is it like a client I once bought a single one that I buy regularly? To answer these questions and more is that marketers must target our customer base so as to identify the most profitable and loyal customers.
Everyone can segment your customers so you can see most appropriate, taking into account the characteristics of your business and the indicators that will give better information about their customers, such as: age, repeat purchase, customers derived from a client (recommended), etc.
In general terms our customers can be classified into 5 or 6 groups (you’ll see it can be 5 or 6), let’s see…
Within the range of clients that are not yet in every sense of the word, but are potential customers or prospects, the classification can be divided into 2:
Suspect: referred to the whole universe of people who could go, ie all the available market, whether they are prospective customers or not.
Prospects: all persons within the group of suspect meet our customer profile and who are potential buyers.
Now, within the group of customers, we can classify them as follows:
Buyers: who are the customers that bought us some time, may have been once or twice, but are not regular buyers of our business.
Clients: these are repeat customers purchase with us, whenever they need, come back and buy us.
Defenders and Sellers: These can be classed together or separately (for this reason may have 5 or 6 groups). Defenders are in addition to buying customers, defend our brand and products to the competition. Sellers are very similar to the defenders but also promote our brand and products in an active, are so convinced that our products are the best, that promote to everyone you know, becoming in some way, sellers of our company.
Knowing what percentage of customers, our entire customer base, within each group, helps us make better decisions, both customer service and marketing, not only in making deals, but also in behavioral research purchase, needs and desires of the customer segment to which our business is conducted.