Email marketing is one of the least expensive, most effective ways to stay in contact with existing and future customers. How you select the best email marketing solution will depend primarily on your individual business goals and needs.

AWeber
AWeber a popular and powerful email marketing solution priced to increase your business. A variety of email marketing tools are available, including autoresponders, mailing lists and RSS to email.

Autoresponders allow you to configure automatic messages that will be sent in response to a given criteria. You can, for example, set up a frequently asked questions autoresponder list. When a customer sends email to that list, he will automatically get the FAQ back in response.

Email lists are an excellent tool to use for electronic direct marketing. An email marketing list can be used for sending sales notices and discounts, or it can be used as an information and newsletter style tool to engage your prospects and customers.

RSS to Email tools allow you to publish an RSS feed from your website blog or social networking accounts, directly to email. Each time you add news and articles to your blog, for example, an email can be sent out to your subscribers with the details.

AWeber offers a wide variety of professionally designed email templates that can be used for your newsletters and autoresponders; plus, they have a number of advanced programming tools that allow you to automate sales flows and prospect follow-ups. AWeber has a wide variety of analytics and tracking tools to help you monitor the success of each email campaign and follow-up.