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Many companies are weakened and die because they do not have a strategy to promote their products and services, and this is because they usually believe is required to disburse large sums of money on advertising and resources to raise awareness of our business. Nothing further from reality!
There are clever tactics, economic and even free in order to effectively promote your business and today I share some that you can start implementing now.
* Printing of flyers. Flyers (flyers) are often one of the economic and mass media that can be used to publicize your business. You can design a half-page flyer in 30 minutes and print them for a low cost at any nearby printer.
I can propose to allocate them in different places around your area and even a good idea is to offer the same discount or special offer to those who submit the steering wheel so you can measure the response of the medium.
* Advertisement on the rear window of your car. These are vinyl advertisements that adhere to glass and you can print any graphic design shop with an approximate cost of $ 35.
In many places, I brought you design and print it in 1 hour. Sure it’s flashy, interesting, and that the texts in letters large enough for anyone to easily record your phone, website and / or email.
* Business cards presentation. If you really want a good client of your business you must remember to always have a business card or business card. Although it sounds obvious, every entrepreneur should have them always at hand. The simple designs are very economical in a printing works, but if you want to save even more, you can print them yourself (a) acquiring special role in any bookstore near you. Make sure your vendors have provided business cards.
* Internet free classifieds. A good alternative is to search online classified sites in your city. Usually this means customers can generarte good looking options on the web so you should always have ads for your business there. In many countries there are also online yellow pages where you could register for free.
* Exchange of nearby business promotions. This strategy consists of proposing to nearby businesses be able to accept advertising from them in your business in exchange for advertising that they accept yours in theirs. You can print posters to place in laundries, shops, convenience stores, cafes, beauty salons, etc. Soon you will have created a network of “advocacy partners” that will benefit you greatly.
* Create a catalog of products and services. This is a tool that lets you take your business anywhere. Conforma elegantly decorated folder with photos, descriptions and testimonials from satisfied customers, which you can show your potential customers when the visit to promote your business. If your business is shoes, clothing, confectionery, jewelry, etc.. This is an idea that you worked perfectly.
* Implement a referral program. A referral program is a system to reward your loyal customers to recommend. It offers a special discount, a gift or to products when you refer a customer to another customer who buys your business. This helps to create customer loyalty and gain free publicity in the mouths of many.
* Participate in social events related to the spin of your business. Always make sure to participate in fairs, seminars, conferences and events where you can meet and make yourself known. Bring enough business cards and / or flyers with information about your business. Establishes relationships and contacts with important people may represent potential business.
* Hold a contest. An effective way to attract customers and the look of many around you is holding a contest in which they can register and get close to your premises to participate. You can offer a prize or product simple. The investment can be economically moderate but the benefits to attract potential customers in your area may be unlimited. Remember that the goal is simply to attract attention, both specialize in competitions.