Outlets online, full steam ahead in crisis
Many streets and malls of this country have been witnessed in recent years the emergence of outlets, shops where you can buy brand-name products, from previous seasons or with slight defects-reduced prices. Quality? Under what cost? Crisis? Garantizado.Y further success on the Internet, where online outlets have emerged to the delight of some consumers who, in these times, learned to carefully monitor their daily expenses.
Worth a forecast as a reference: Online sales will rise this year to 10,000 million euros in Spain, 56% more than in 2008, according to the Spanish Association of eCommerce and Relational Marketing (AECEM). The data can respond to different variables, but experts say the boom in Internet oulets as a major.
Privalia, DRESS-FOR-LESS AND LA REDOUTE
Now is the time to look and compare, to buy good and cheap. Increase visits to sites like Privalia, as head of communications, Aida Viñas, stresses that the club sell more partners in Spain (over 1,500,000), more premium brands (over 500) and discounts up 70%, which get to deal directly with the brand, in any intermediaries.
In Privalia are defined as an online fashion boutique, a pioneer and proud of its unique culture. This portal also provides complete information to its users, and transaction security facility to make returns.
He also triumphed in our country Dress-for-less, whose offer includes fashion for men, women and children, the most varied accessories and underwear equally competitive prices. All catalog items are available immediately and, like previous ones, ensure a safe shopping, and to offer promotions and sweepstakes and encourage us to visit the Christmas Shop.
Another outlet online fashion and popularity is La Redoute, which insists on the same advantages as the above. Sells designer clothes and some renowned artists. Among other sections, has a large size and other clothing for moms and babies.
OUTLETS ONLINE: PROS AND CONS
It is clear that the price is the big advantage of online outlets, but not unique. Buying online gives us access to large catalogs of products without leaving home, reduces the negotiation with the seller, is very safe at present and, above all, very comfortable.
By contrast, online outlets sell previous seasons, so do not please all audiences. Nor can an excess of communication between buyer and seller, creating uncertainty for the return. If you like playing, feel what you’re buying … you can not do online.