Email Marketing Solutions for Small Businesses

Email marketing is one of the least expensive, most effective ways to stay in contact with existing and future customers. How you select the best email marketing solution will depend primarily on your individual business goals and needs.

AWeber
AWeber a popular and powerful email marketing solution priced to increase your business. A variety of email marketing tools are available, including autoresponders, mailing lists and RSS to email.

Autoresponders allow you to configure automatic messages that will be sent in response to a given criteria. You can, for example, set up a frequently asked questions autoresponder list. When a customer sends email to that list, he will automatically get the FAQ back in response.

Email lists are an excellent tool to use for electronic direct marketing. An email marketing list can be used for sending sales notices and discounts, or it can be used as an information and newsletter style tool to engage your prospects and customers.

RSS to Email tools allow you to publish an RSS feed from your website blog or social networking accounts, directly to email. Each time you add news and articles to your blog, for example, an email can be sent out to your subscribers with the details.

AWeber offers a wide variety of professionally designed email templates that can be used for your newsletters and autoresponders; plus, they have a number of advanced programming tools that allow you to automate sales flows and prospect follow-ups. AWeber has a wide variety of analytics and tracking tools to help you monitor the success of each email campaign and follow-up.

Get Response
Get Response is another popular email marketing solution for small businesses, particularly those that are just starting.

Get Response provides your business with autoresponder messages, email newsletters and mailing lists, and they offer the special service of allowing you to send out video emails.

This email marketing solution also offers more than 300 professionally designed email templates, along with campaign analytics and statistics.

Constant Contact
Constant contact is a sophisticated email marketing solution for small businesses that are growing quickly or are managing large mailing lists.

Constant contact offers email newsletter marketing, autoresponders, professionally designed HTML email templates and detailed statistics and tracking for each email sent.

It also offers online survey tools and polls for you to gauge what your customers think about your products. The company also has an event marketing area to help you promote various events, allow you to take registrations and payments online and track the results of your event marketing campaigns.

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